About Broadhead Performance

Broadhead Performance was created to help you untangle what is going on in your mind.

Its founder Sarah wanted to combine all the experiences and psychological approaches she had learnt with new ideas she had for helping people to thrive.

Broadhead Performance is passionate about finding solutions to help individuals and organisations perform and thrive in ways that are sustainable. We are driven to help you get clarity on your situation, see a positive way forward and achieve more than you thought possible.

After we understand your environment, context and individual story you will benefit from a solution that works for you. Solutions are taken from a wide range of tried and tested psychological tools. We work across sport and business, and enjoy developing long lasting relationships with those we partner with.

  • Our values drive how we support you:
  • Caring about people and their progress
  • Supportive Challenge
  • Continuous learning and development

We are Chartered members of the British Psychological Society and Health Care Professions Council, which means operating to the highest standards.

We provide solutions in areas such as:

  • One to One Coaching
  • Developing High-Performing Teams
  • Leadership and Talent Management
  • Public and Keynote Speeches



Sarah Broadhead BA (Hons), C Psychol, AFBPsS
Sarah Broadhead is an experienced chartered occupational psychologist with a track record of maximising performance at the highest level in Olympic sport and business.

Sarah was part of the director team that created Chimp Management with Professor Steve Peters (author of The Chimp Paradox) in 2013, and helped to shape the vision of the company. Chimp Management is a mind management consultancy that helps people to achieve their personal and professional goals. Sarah was the director of sport and managed a team of psychologists working in Olympic and professional sport to help athletes perform under pressure at the highest levels.  She was supervised by Steve and gained understanding of how the mind works from a neuroscientific perspective.

Sarah got the opportunity to work with the GB Taekwondo team in 2009, and still works with them today. She was the team psychologist at both the London and Rio Olympic Games, where GB Taekwondo exceeded its ambitious medal targets. As part of the management team, Sarah helped create a culture for athletes to perform and thrive at the highest level; this included coaching Jade Jones to win gold in successive Olympic finals, helping to recruit a new high performance coach, and delivering a mental health and wellbeing project for staff and athletes.

Sarah has worked with a range of sports including British Swimming, GB Canoeing, GB Archery GB, UK Athletics, GB Triathlon and Formula 3 motor racing, and has worked with individual athletes including European Tour golfers, a world champion 800m runner and a Commonwealth Games gold medal-winning mountain biker. Outcomes reported include a better ability for athletes to perform consistently at a higher level and to have more enjoyment of their sports, which allowed them to carry on for longer.

Sarah also applies psychological principles to the business world. Before she worked in sport she managed a team of business psychologists to help organisations tackle issues such as recruiting and retaining the right people, building high performing teams and developing future leaders. She designed bespoke solutions and tracked the progress of the interventions to show the positive impact. Having previously completed the PriceWaterhouseCoopers graduate scheme and tax accounting exams, she has an insight into the challenges faced in the corporate world. She has worked with organisations such as Baillie Gifford, Simplify digital, AQA, Police Service Northern Ireland, Greater Manchester Fire Service, NHS, SD Worx,  Linde, Cofatec and Plusnet.

Sarah has an interest in all aspects of mental health and wellbeing, which led her to volunteer at First Steps Derby (a charity that helps people to recover from eating disorders) and work with 65 Degrees North (a charity that helps servicemen and servicewomen recover from injuries through challenge).


We’d love to hear from you – please get in touch to find out more about our services and to discuss how we could help you.

Please email sarah@broadheadperformance.co.uk or call 07885 991553.